Elon Musk teases launch of X TV

Elon Musk has released a teaser clip of X TV after sharing his plans of turning X – formerly Twitter – into an “everything app”.

The tech billionaire took to his official X/Twitter account on Monday (April 29) and posted a video containing a pile of analogue television sets all turning on and displaying a black X TV logo against a grey screen. The end of the video clip sees all the screens come together to form one big X TV logo.

X TV users will be able to access and stream long-form videos on smart televisions via the app. It was also reported that the app will stream via Amazon and Samsung. Linda Yaccarino, former NBC TV executive and CEO of X, shared a tweet earlier this month that revealed the plans for X TV.

“From the small screen to the big screen X is changing everything,” she wrote. “Soon we’ll bring real-time, engaging content to your smart TVs with the X TV App. This will be your go-to companion for a high-quality, immersive entertainment experience on a larger screen.

pic.twitter.com/PJgxu0AszT

— Elon Musk (@elonmusk) April 29, 2024

From the small screen to the big screen X is changing everything. Soon we’ll bring real-time, engaging content to your smart TVs with the X TV App. This will be your go-to companion for a high-quality, immersive entertainment experience on a larger screen. We’re still building it… pic.twitter.com/QhG6cVDpZ8

— Linda Yaccarino (@lindayaX) April 23, 2024

We’re still building it but here’s a sneak peak of what you can expect: Trending Video Algorithm: Stay updated with tailored popular content, AI-Powered Topics: Organize videos by subject for a personalized experience. Seamless, Cross-Device Experience: Start watching on your phone, continue on your TV, Enhanced Video Search: Find content faster with our improved video search, Effortless Casting: Enjoy your favorite videos on the big screen with simple casting from your mobile devices, Wide Availability: Coming soon to most smart TVs.”

In an X all-staff meeting last October (per Verge), Musk gave insight on his ideas to transform X into an “everything app”.

“We’re rapidly transforming the company from what it was, Twitter 1.0, to the everything app,” Musk said. “(An) all-inclusive feature set that you can basically do anything you want on our system.

“Obviously, that’s not to the exclusion of other apps, but I think the fundamental thing that’s missing that would be incredibly useful is a single application that encompasses everything. You can do payments, messages, video, calling, whatever you’d like, from one single, convenient place.”

No launch date for X TV has been revealed at the time of writing.

In other news, Musk recently suggested that X/Twitter will charge users a “small fee” to post.