Embracer Group, the parent company of publisher THQ Nordic, announced in its latest financial report that Alone in the Dark, the new reboot of the long-running horror series, has sold below expectations, despite being one of the main revenue generators for the corporation. No specific figures have been provided.
“Alone In The Dark Has Been Below Expectations”
If there is one name in the world of video games that is almost automatically associated with the word “layoffs,” it is undoubtedly Embracer Group.
This company, which a few years ago systematically bought studios, has been at the forefront of wave after wave of layoffs and even the closure of some studios. Its games, regardless of their quality, seem to fall short of the company’s sales expectations, as appears to be the case with Alone in the Dark, the recent reboot of the series, which they described as a disappointment after having carried out layoffs at the studio.
The news was revealed through the company’s financial results, which report on its economy in the past fiscal year that ended on March 31 of this calendar year. There, among other things, Embracer Group said about Alone in the Dark that the game had “a softer performance than expected” and “performed below management’s expectations.”
Although the company did not reveal sales numbers or what was expected, the truth is that according to Steam user data, at its peak, it only managed to have around 1600 concurrent users on the platform. Even though this number does not directly translate to sales, it is still an excessively low number of users.
The most striking aspect of these statements is that they come only a month after Embracer Group had laid off staff at the game’s developer studio, which in turn happened a month after its release. Several employees of Pieces Interactive began expressing on their social networks that they had been dismissed from the studio.
Embracer Group did not provide statements regarding these layoffs, but the fact is that they contradict the words of Lars Wingefors, the company’s CEO. At the end of March, the executive had declared that the company had completed its “restructuring process” and would divide the company into three, after having laid off thousands of workers over the course of the year.
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