Sony’s Prism Project to Close, Its VTubers Will Go Indie

Sony Music Entertainment announced that Prism Project will cease operations from March 31, 2024. The website did not mention the reason behind its closure. 

According to the statement, Prism Project will cease to exist from March 31, 2024, and all of the VTubers will become independent from April 1, 2024. They will be able to keep their current identities. So if, for example, you’re a big fan of Tsubame Kou, you will still be able to follow her and she will retain the exact same model, name, and story. They will also keep their current YouTube channels and other social media accounts.

As for the transfer process, Sony encourages fans of the group’s VTubers to pay attention to their favorite talents’ streams and social medias. This is so that they know what their future plans on. The official accounts will remain as an archive even after March 31, 2024. Sony adds that fans don’t ask the talents about this closure, and to e-mail management directly.

Prism Project started in 2021 and became partners with Sony Music Entertainment Japan from 2022. It debuted seven generations of VTubers since it began. As of the time of writing, there are around twenty VTubers with Sony Music Entertainment.

Prism Project will cease operations from March 31, 2024, with all the VTubers going indie under their current identities and models.