Sony Boss Explains How Ghostbusters: Afterlife Saved The Beloved Franchise

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Ghostbusters: Afterlife was a rebirth of a beloved franchise that had been mostly dormant for decades. The sequel came at a time when discussions of Ghostbusters 3 had been swirling around for years. Although first came Paul Feig’s 2016 attempted reboot, which failed to resonate with audiences. Luckily, Afterlife was well-received, becoming a commercial success. After the reboot’s enormous success, Sony’s boss explained how it helped to save the franchise.

Premiering during the COVID pandemic, the 2021 sci-fi comedy was a surprise hit for the studio. Sony CEO Tom Rothman spilled to Deadline how the industry has questioned the franchise’s strength after an extended period between sequels. This surprised him after the success of recent franchises, including the MCU Spider-Man and Jumanji films. He spoke on the ever-expanding Spider-verse before opening up about the reboot’s connection leading to its success.

When I took over Sony, it was said, oh, Sony has no IP. Not true. We actually had fantastic IP. We just needed to focus on it. We had Jumanji, Bad Boys, Uncharted. Ghostbusters, another example. Just before I got here, they took a turn down a road that didn’t work out that well. But because of Jason Reitman and his relationship with Ivan, may he rest in peace, we were able to resuscitate that into a tremendous success, both theatrically and in home entertainment.

 

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