O2 banned from claiming it has ‘best network coverage’

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Virgin Media O2 must stop claiming its mobile network is “the best in the UK for coverage” after the Advertising Standards Authority (ASA) agreed with EE that the boast was misleading.

O2, which merged with Virgin Media earlier this year, is a serial winner of uSwitch’s ‘Best Network Coverage’ award and has used its victories to justify statements in its advertising campaigns over the past few years.

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