NetEase Games launches Anchor Point Studios in Barcelona and Seattle

NetEase Games has announced more development studios with newly launched Anchor Point Studios.

The new developer has locations in both Barcelona, Spain and Seattle, USA, and will be led by Paul Ehreth – a veteran developer with over 20 years of experience making games for PC and consoles like Control and the Halo series.

The main hub for Anchor Point Studios is in Spain but they’re hiring up to 100 new staff across Europe and North America, seeking out new developers, technical artists, and designers.

Paul is joined by a team made up of other veteran devs like head of operations Pere Torrents and other colleagues with decades of combined experience on other AAA titles like Ghost of Tsushima, Red Dead Redemption 2, and The Division.

Anchor Point Studios is focused on making action-adventure games for both PC and consoles that “push the boundaries of entertainment” while also bringing “elements of surprise into the gameplay.”

“We’re so excited to officially drop our anchor in Barcelona, the hometown of my great-grandparents, and start building a strong team for our journey of exploration together with NetEase Games,” Paul Ehreth, founder of Anchor Point Studios said. “Our studio’s motto is ‘Per Aspera, Ad Astra’ (‘through hardships, to the stars’) because we want to build an adventure that will stay fresh and provide a unique experience that will surprise and delight people each time they play, and I want us to acknowledge the challenges we are setting out to face. We’re grateful to NetEase Games for giving us the creative freedom and resources to build this interconnected world that will expand beyond games and reach into other mediums as well.”  

NetEase Games president of global investments and partnerships Simon Zhu added, “When we met Paul, we immediately realized he had the passion to create truly magical worlds, with experiences that are surprising and offer something new every single time they are played. At NetEase Games, we believe in giving creators the ability to build games of lasting quality that will be played for many years to come. We know Anchor Point Studios is reaching for the stars and we’ll make every effort to help them get there.”