Gaming

Krafton’s New Name for PUBG Mobile Is Battlegrounds Mobile India: Reports

Tencent-funded Krafton may re-release PUBG Mobile in India as Battlegrounds Mobile India according to recent reports. Datamined assets discovered by Instagram account Gemwire suggest that this could be the name for PUBG Mobile in India. In addition to this, AFK Gaming unearthed several Battlegrounds Mobile India domains that are owned by Krafton.

While this isn’t any definitive proof of PUBG Mobile making it to India in any shape or form just yet, it is possible that Krafton may be further ahead in its conversations with the government to bring the game back.

This follows Krafton donating to the PM Cares Fund as well as its amplified presence at local industry events and hiring employees to liaise with government officials. It even investing in esports (and presented such investments in the shadiest way possible).

Though it may be too late for the esports industry. Recently Fnatic shelved its India PUBG Mobile operations while the likes of TSM Entity and Galaxy Racer are exploring options to continue to play PUBG Mobile, albeit from countries like the UAE.

That said, if PUBG Mobile does make it in any shape or form, it would be a net win for certain aspects of the ecosystem. For one, Krafton’s IPO would look a whole lot more rosier.

Sources tell IGN India that since PUBG Mobile’s India ban, YouTube’s viewership and revenue in the country has waned, hitting its pre-PUBG Mobile numbers. The game’s return would help the Alphabet-owned concern reverse its fortunes in the country.

And while tournament operators have flocked to the likes of Valorant and Call of Duty: Warzone, PUBG Mobile’s presence would afford them the liberty of staving off acquisition attempts from companies attempting to be seen as esports and gaming businesses.

As always, we’ve reached out to Krafton for comment. However, considering how the company tends to communicate in India, it’s unlikely we’ll receive a direct response.

Krafton prefers to pass messages onto its influencers and YouTubers — exerting a degree of control it wouldn’t normally have if it were to be in direct contact with the gaming community or the media at large. At the same time it gives the company plausible deniability all while having Indians think that it can do no wrong.


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