Gwyneth Paltrow’s latest Goop gift guide wants you to buy a sex toy for your mum

Gwyneth Paltrow’s wellness brand Goop have released their gift guide for the upcoming US Mother’s Day.

The company’s latest gift guide includes a large selection of special presents, ranging in price and variety, but in-keeping with the Goop’s mission to provide products across its key pillars: wellness, beauty, style, food and travel.

The accompanying text to the guide reads: “They’re the ones who’ve guided us, nurtured us, been our soft place to land. They’re our moms, stepmoms, sisters, aunts, friends, teachers, and more. We try to celebrate them every day, but May 12 presents a particularly nice opportunity to do so.”

It continues: “Ahead, 136 ways to make them smile.”

Included in the gift guide are various skincare and cosmetic products, items of clothing, and stays at various resorts, including a private island off Madagascar, valued at $3,700 a night per person.

Also in the list are a $150 pair of Birkenstock sandals, a two-person sauna costing almost $8000, a set of eight compostable carrot plates retailing at $32, and what appears to be a bread mix, valued at $22.

However, perhaps the most surprising feature on the list is a selection of three sex toys. The Shakespeare In Love actor’s company has recommended three different devices aimed at female sexual pleasure, ranging in price from $98 to $395, catering to the different gifting budgets.

The device’s descriptions advertise the products as providing sexual pleasure, as well as wellness qualities. Paltrow’s company is known for selling a variety of sexual products to accompany the website’s editorial content aimed at improving sexual wellness, for example egg shaped quartz and jade stones, designed to be inserted into the vagina.

Last year, the Sliding Doors star made headlines for selling a 24k gold plated vibrator, valued at $15,000 (£12,360), as part of Goop’s annual holiday gift guide.

However, for Goop customers looking for the more affordable variations there is a face oil ($98), a hair and scalp kit ($90), or a set of four napkins ($86).

In other news, Paltrow, who starred as Pepper Potts in Marvel‘s Iron Man, said last month that you “only make so many good” superhero movies.