Fandom, a platform known for documenting and preserving gaming and pop culture-related information, has announced the acquisition of multiple leading brands in the entertainment industry.
The first of the new acquisitions under the new expansive Fandom portfolio is Red Ventures. Red Ventures is an American company that recently switched industries from marketing to journalism (via the New York Times) and houses several gaming media outlets.
GameSpot, GiantBomb, GameFAQs and Metacritic, despite having varied purposes, are all being brought under the Fandom umbrella. While all these websites are gaming-related, they cover a diverse range of interests, from journalism to walkthroughs to reviews.
The terms of the acquisition were not disclosed. Fandom already has more than 250K wiki websites under its belt, with over 4 million individual pages to boot. Perkins Miller, CEO of Fandom, shared his excitement regarding the acquisition in a statement:
We’re thrilled to add these powerful, authoritative brands into the Fandom platform. The trusted insights, ratings and content they provide will make us a one-stop shop for fans across their entertainment and gaming journey. – Perkins Miller
Miller believes the acquisition to be an important step in making the commerce and advertising wing of Fandom more impactful. Christina Miller, chief strategy officer of Red Ventures, reiterated the importance of the deal, calling it a “new chapter” for both Red Ventures and Fandom.
This news is the next in a series of other acquisitions that Fandom has undertaken in recent years, acquiring other outlets like ScreenJunkies, Curse Media and Fanatical. According to the company’s press release, Fandom is aiming to “extend its lead as the [number one] fan platform in the world” while “operating at the intersection of culture and commerce.”