Elijah Wood (the Lord Of The Rings trilogy) has fired back on Twitter at AMC Theatres over the chain’s recent announcement that this coming weekend will introduce a new ticket-pricing initiative based on seat location. The program, called Sightline, is slated to come to New York, Chicago, and Kansas City on February 10 before expanding to the rest of the United States.
“The movie theater is and always has been a sacred democratic space,” Wood tweeted. “This new initiative… would essentially penalize people for lower income and reward for higher income.”
The movie theater is and always has been a sacred democratic space for all and this new initiative by @AMCTheatres would essentially penalize people for lower income and reward for higher income.
— Elijah Wood (@elijahwood) February 6, 2023
Sightline has reportedly already been tested in select markets. AMC Stubs A-List members will be able to reserve seats in the Preferred Sightline Section at no additional cost. Preferred seats are “in the middle of the auditorium and are priced at a premium to standard sightline seats,” and there are other pricing tiers for the front row and another for “the most common… available for the traditional cost of a ticket.”
No dollar amounts or price ranges were disclosed in AMC’s statement posted to the chain’s official website announcing the coming policy.
Since the pandemic, AMC Theatres has gotten creative to help keep butts in the seats. In 2020, the chain allowed private parties of up to 20 people to start renting out theaters, and in 2022 it was announced that this year at least 17 AMC locations across the United States will work together with Zoom to facilitate conference calls between “small, medium, and large-sized groups” in different venues.
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