Morbius Returned To Theaters, Thanks To Social Media Buzz, But Things Didn’t Go As Planned

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Ever since it was released, Jared Leto’s Morbius has been receiving an unusual amount of attention in the form of social media memes. Sometimes, the stem from Matt Smith’s bizarre dances in the film (one of which he performs after turning into a vampire). Other times, the lean into the idea of Morbin Time, a concept that Morbius fans – well, “fans” – dreamed up that really has stuck on Twitter and TikTok. Sensing an opportunity to capitalize on the buzz, Sony put Morbius back into theaters over the weekend, aiming to add more to the film’s domestic take. And they did… just, not as much as they likely were hoping to do.

Going up against the juggernaut that is Top Gun: Maverick, which won the box office weekend for its second frame and stacked up enormous amounts of cash, Daniel Espinosa’s Morbius managed a measly $300,000 across 1,037 theaters, amounting to $289 per location (according to The Numbers). The rerelease wasn’t able to crack the Top 10, and finished behind the new David Cronenberg and Kristen Stewart film Crimes of the Future, Sandra Bullock’s The Lost City (in its 11th weekend), and Fantastic Beasts: The Secret of Dumbledore… which is available to stream on HBO Max.

 

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